Saturday, July 15, 2006

Sorry AC, you are not Vegas...

From the Courier Post:

Upscale condos coming to A.C.

Got $4 million? A penthouse suite is yours at Victoria Tower, a high-rise planned along 385 feet of beachfront in an area dubbed North Beach. The project should have its planning board approvals within six months.

Victoria Tower is one of four new upscale condos under construction or an approval away in North Beach, an area of the Southeast Inlet section of the city, a fashionable address generations ago.

The projects join the Bella Condominiums as the leading wave of a residential renaissance in the resort. Representatives of the development companies gathered at the Bella pool area Friday to promote the nearly $1 billion in construction.

Typical of high-end beach resorts, the North Beach condos expect to attract second-home buyers from New York, Philadelphia, South Jersey and Florida, developers said. "We hope to grab the 35- to 45-year-old," said Frank Varallo, director of development for the Northeast for Simdag, the Tampa company that is developing Victoria Tower.
...
"Our place is a lifestyle enhancement with a concierge desk and a South Beach look. It's not just the casinos but a way of life," said Joyce Skarka, vice president of sales and marketing for Lennar Corp., which has broken ground for the midrise Reflections.

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